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Technologies in use by hotwire.com

AppNexus is the most advanced platform for buying real-time online advertising. AppNexus's clients include the largest ad networks and online advertisers. AppNexus offers a proprietary gateway to premier ad exchanges and ad inventory aggregators, and cloud computing capabilities for unrivaled scalability. AppNexus is based in Ne...

Lijit Networks, Inc. is a wholly-owned subsidiary of Federated Media Publishing. By providing innovative advertising services, audience analytics, and reader engagement tools to over 125,000 sites, Lijit helps online publishers grow their website, build their business and make more money. Lijit connects publishers with premium o...

Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic's platform com...

Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.

Affiliate Marketing and Partnership Automation solutions

DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.

Publisher advertising network.

OpenX is one of the world's leading providers of digital and mobile advertising technology, enabling businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Market and OpenX Lift provide a comprehensive Software-as-a-Service platform by combining ad serving, an ad exchange and a brea...

AdSense is an ad serving application run by Google. Website owners can enroll in the program to enable text, image, and, more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google not only offers AdSense for ...

Advertising optimization service.

Index Exchange is a provider of online media solutions. With a network reach of over half the US digital audience. Previously known as Casale Media.

Criteo is a "personalized retargeting company" that works with Internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser's website With Criteo, advertisers can reach more customers with the same return-on-investment as they get from search marketing. Every da...

End-to-end digital marketing solution

Unified Advertising and Analytics solutions from Google

Pardot provides on-demand marketing automation solutions for business to business (B2B) sales and marketing organizations. Clients can track and score prospects, build landing pages and forms, send out targeted email campaigns and more from within one central platform. Pardot's system integrates natively with salesforce.com, Sug...

Marketo provides a complete marketing automation software solution that is powerful and easy to use for fast-growing small companies and global enterprises alike. Built for marketers, by marketers, Marketo is designed to allow companies to launch their first campaign in days and scale to meet the needs of the most complex globa...

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...

Visitor Identification api by Adobe

Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodlight tags must be placed on the advertiser's webpages.

Omniture TouchClarity¬ fully automates the decision making of targeting the right content to the right customer at the right time.

Glassbox is an enterprise digital analytics platform which automatically records and indexes 100% of every website visit – on both web and mobile applications.

Adobe Audience Manager is a data management platform (DMP) that integrates online and offline data to deliver a unified view of all your audiences.

Dropbox is a file hosting service

Electronic Signature and Agreement Cloud

Akamai's EdgePlatform is one of the world's largest distributed computing platforms. It is a network of more than 95,000 secure servers equipped with proprietary software and deployed in 71 countries.

Akamai provides a distributed computing platform for global Internet content and application delivery.

Salesforce is an enterprise cloud computing company that provides business software on a subscription basis. The company is best known for its on-demand Customer Relationship Management (CRM) solutions. Salesforce was founded in 1999 by former Oracle executive Marc Benioff, and went public in June 2004. Salesforce has been a...

Websites using some type of Facebook technology.

Websites using Google technologies

Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...

All Twitter's social tools, including buttons and timeline widgets.

This site uses the viewport meta tag which means the content may be optimized for mobile content.

iOS Safari instructions for mobile web apps

Using this tag you can set up your web app to have an application shortcut icon added to a device's homescreen, and have the app launch in full-screen "app mode".

LivePerson (http://www.liveperson.com/) is the market leader in real-time intelligent customer engagement. Our mission is to help companies create deeper connections with their customers, and our investment in real-time analytics, metrics and a world-class hosted platform makes this possible at scale. From the largest global ent...

jQuery: The Write Less, Do More, JavaScript Library.

Dynamic tag management gives marketers intuitive tools to quickly and easily manage an unlimited number of Adobe and third-party tags. You'll have more control and flexibility to optimize virtually anything online, all while reducing the dependence on IT resources.

Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.

Tealium is a provider of tag management system for enterprise web sites.

Google APIs are application programming interfaces developed by Google which allow communication with Google Services and their integration to other services.

Websites using some type of cookie consent system

Drupal is a free software package that allows you to easily organize, manage and publish your content, with an endless variety of customization

Jekyll is a simple, blog-aware, static site generator perfect for personal, project, or organization sites. Jekyll takes your content, renders Markdown and Liquid templates, and spits out a complete, static website ready to be served by Apache, Nginx or another web server. Jekyll is the engine behind GitHub Pages, which you can ...

Intent Media offers an end-to-end solution for e-commerce sites seeking to monetize their website traffic through advertising while still protecting conversions. Intent Media (www.intentmedia.com) offers an end-to-end solution for commerce sites seeking to maximize the profitability of their site traffic. Drawing heavily on...

DNS services provided by Akamai.

Akamai's network is one of the world's largest distributed-computing platforms, responsible for serving 30 percent of all web traffic.

nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.

PHP is a widely-used general-purpose scripting language that is especially suited for Web development and can be embedded into HTML.

Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.

Websites using https protocol.

The DOCTYPE is a required preamble for HTML5 websites.

Content Security Policy is best used as defense-in-depth, to reduce the harm caused by content injection attacks.

Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.

The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.

A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred".

Wesites using favicon rel tag

By adding rel="home" to a hyperlink, a page indicates that the destination of that hyperlink is the homepage of the site in which the current page appears.

Chrome for Android, since version 39 supports the "theme-color" meta tag to allow websites control the background color of the tab's UI header.

This page contains a meta robots tag which tells search engines and robots to index or not index the page.

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook

Google's hosted library for web fonts. Allows websites to choose and use fonts from a free, wide variety of fonts.

A web page. Every web page is implicitly assumed to be declared to be of type WebPage, so the various properties about that webpage, such as breadcrumb may be used. We recommend explicit declaration if these properties are specified, but if they are found outside of an itemscope, they will be assumed to be about the page

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