Recent Technology Changes in thesun.co.uk

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Technologies in use by thesun.co.uk

European ad exchange solution.

Google Publisher Tag (GPT) is an ad tagging library with which you can dynamically build ad requests. GPT takes key details from you such as ad unit name, ad size, and custom targeting, builds the request, and displays the ad on web pages or mobile apps.

Appier is a technology company which aims to provide artificial intelligence (AI) platforms to help enterprises solve their most challenging business problems.

Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic's platform com...

Yieldmo is a mobile advertisement company.

Sonobi Media is a leader in advertising technology. We are a digital display advertising company bringing web publishers and advertisers together via a single ...

Video advertising serving technology.

GumGum is the world's largest in-image ad platform and a Quantcast Top 10 Property, reaching 150 million unique visitors and serving billions of in-image ads per month. GumGum was founded in 2007 when a team of seasoned Internet entrepreneurs realized web site publishers were missing out on valuable revenue by not monetizing ...

Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.

AppNexus is the most advanced platform for buying real-time online advertising. AppNexus's clients include the largest ad networks and online advertisers. AppNexus offers a proprietary gateway to premier ad exchanges and ad inventory aggregators, and cloud computing capabilities for unrivaled scalability. AppNexus is based in Ne...

Lijit Networks, Inc. is a wholly-owned subsidiary of Federated Media Publishing. By providing innovative advertising services, audience analytics, and reader engagement tools to over 125,000 sites, Lijit helps online publishers grow their website, build their business and make more money. Lijit connects publishers with premium o...

Mobile first high tech ad publisher.

A9 manages product search and advertising technologies that are scalable, highly available, and cross-platform for Amazon and other clients.

AcuityAds is a self-serve programmatic advertising RTB & DSP platform that effectively enables marketers to connect with their most meaningful audiences online

OpenX is one of the world's leading providers of digital and mobile advertising technology, enabling businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Market and OpenX Lift provide a comprehensive Software-as-a-Service platform by combining ad serving, an ad exchange and a brea...

DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.

Advertising optimization service.

Index Exchange is a provider of online media solutions. With a network reach of over half the US digital audience. Previously known as Casale Media.

Publisher advertising network.

AdSense is an ad serving application run by Google. Website owners can enroll in the program to enable text, image, and, more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google not only offers AdSense for ...

Amazon Publisher Services is a suite of cloud services that brings solutions built by Amazon to help publishers build, monetize and grow their digital media business.

Smart AdServer SAS develops and markets one of the main ad serving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer, has 300 customers for 1600 sites spanning four continents, among them: Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia...

RTB House provides a retargeting technology. Its proprietary ad buying engine is powered by deep learning algorithms that allow optimizing marketing budget and ad spends across platforms. The technology predicts if a specific user will finish their purchasing journey (Conversion Rate), their potential purchase value (Conversion ...

Conversant offers a fully integrated personalization platform, personalized media programs and an affiliate marketing networks.

Criteo is a "personalized retargeting company" that works with Internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser's website With Criteo, advertisers can reach more customers with the same return-on-investment as they get from search marketing. Every da...

A free and open source library for publishers to quickly implement header bidding.

Top publishers use Sharethrough's technology to create and manage native advertising placements.

A.I-Powered Native Advertising Platform

Outbrain (www.outbrain.com) is the leading content discovery platform, reaching a highly engaged audience through distribution on top publisher sites, including CNN, Fox News, Hachette Filipacchi Media, Mashable, MSNBC and Slate. Outbrain provides publishers a service for recommended links to increase traffic and generate reve...

Websites that allows Outbrain ads through their ads.txt

Premium video monetization solutions.

End-to-end digital marketing solution

Unified Advertising and Analytics solutions from Google

Dotomi applies Personalized Media practices to anonymous, user-level marketing programs.

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...

This website contains tracking information that allows admins to see Facebook Insights out of Facebook to this domain.

Heap Analytics just captures every action of a user on a website or app rather than regular analytics software that records very limited data. If you use Heap for analytics, you get every click, every page view and every interaction that users make on your site or app. Heap uses a JavaScript snippet to record data. Don’t fret up...

ScorecardResearch is service of Full Circle Studies, Inc., is part of the comScore, Inc. market research community, a leading global market research effort that studies and reports on Internet trends and behavior. Here are all the website that put a pixel of Scorecard Research

33Across is a publisher monetization and traffic platform

Data driven marketing advertising program provides social media sites with advance targeting

Quantcast helps advertisers and publishers better understand, find and access targeted audiences in real-time. Marketers use Quantcast to amplify their targeting and reach consumers who look just like their best performing customers with unprecedented performance and scale. Publishers use Quantcast to directly measure and packag...

Parse.ly empowers companies to understand, own and improve digital audience engagement through data.

New Relic offers SaaS Application Performance Management and Real User Monitoring for Cloud and Data Center deployed web applications implemented in Ruby, Java, .NET or PHP.

Opta widgets enables publishing cutting-edge sports data on your website.

Anti-bot CAPTCHA widget that helps digitize books by providing snippets of books for people to enter the text for. Owned by Google.

Amazon CloudFront is a content delivery web service. It integrates with other Amazon Web Services to give developers and businesses an easy way to distribute content to end users with low latency, high data transfer speeds, and no commitments.

Cloud Storage allows world-wide storage and retrieval of any amount of data at any time. You can use Cloud Storage for a range of scenarios including serving website content, storing data for archival and disaster recovery, or distributing large data objects to users via direct download.

Proofpoint provides companies protection and visibility for their employees.

Identify and resolve security, privacy, and quality issues on mobile apps and websites.

Websites using Amazon technologies

Websites using some type of Facebook technology.

Websites using Google technologies

All Twitter's social tools, including buttons and timeline widgets.

Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...

Google APIs are application programming interfaces developed by Google which allow communication with Google Services and their integration to other services.

iOS Safari instructions for mobile web apps

This site uses the viewport meta tag which means the content may be optimized for mobile content.

AMP stands for Accelerated Mobile Pages, a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices. Google officially integrated AMP listings into its mobile search results.

jQuery: The Write Less, Do More, JavaScript Library.

Lightbox is small javascript library used to overlay images on top of the current page. It's a snap to setup and works on all modern browsers.

Tealium is a provider of tag management system for enterprise web sites.

Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.

A semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

NationBuilder is a community organizing software platform that helps people organize and build community-based relationships.

Formstack is an online form building software packed with optimization features.

Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content services, offers a family of products used to publish and distribute the world’s professional digital media. The company’s products include Video Cloud, the market-leading online video platform, App Cloud, a pioneering content app platform, and Zencoder, ...

Amazon Route 53 is a highly available and scalable Domain Name System (DNS) web service.

nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.

Website using the £ symbol on their website - meaning it may accept payment in this British currency.

PayPal is a American international e-commerce service that enables companies and individuals to send money and to accept payments without revealing any financial details.

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

Apple Pay payments on the web provides an easy and secure way to pay on websites in Safari. By using Touch ID or double-clicking Apple Watch, users can quickly and securely provide their payment, shipping, and contact information to check out with just one touch.

Wirecard is a specialist in payment processing and issuing.

Websites that accepts payments with Visa.

Websites accepting barclaycard for payments

Websites that accepts payments with MasterCard.

Websites that accepts payments with American Express.

A family of standard web feed formats used to publish frequently updated information like blog entries, news headlines, audio and video.

Really Simple Discovery is a way to help client software find the services needed to read, edit, or "work with" weblogging software.

Websites using https protocol.

The DOCTYPE is a required preamble for HTML5 websites.

The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook

Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.

The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.

A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred".

This page contains a meta robots tag which tells search engines and robots to index or not index the page.

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

Google's hosted library for web fonts. Allows websites to choose and use fonts from a free, wide variety of fonts.

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