Market Share by Top Websites

1 GMO SSP is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMatic is clearly lagging behind, losing to GMO SSP in all segments.

Websites Categories

1 GMO SSP has better usage coverage in more websites categories. Including Food & Drink, Arts & Entertainment, Computers Electronics & Technology, Pets & Animals and 18 other categories.

2 AdMatic is leading in Science & Education and Law & Government.

Geography

1 GMO SSP is leading in most countries, including Japan, United States, Taiwan, South Korea and 36 other countries.

2 AdMatic is leading in Turkey, United Kingdom, Germany, Denmark and 23 other countries.