Market Share by Top Websites

1 Content.ad is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Native Ads is clearly lagging behind, losing to Content.ad in all segments.

Websites Categories

1 Content.ad has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Computers Electronics & Technology, Health and 18 other categories.

2 Native Ads is leading in Finance.

Geography

1 Content.ad is leading in most countries, including United States, India, Russia, United Kingdom and 63 other countries.

2 Native Ads is leading in Colombia and Denmark.