Market Share by Top Websites

1 LinkedIn Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Criteo Advertiser is clearly lagging behind, losing to LinkedIn Advertiser in all segments.

Websites Categories

1 LinkedIn Advertiser has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Science & Education, Finance and 13 other categories.

2 Criteo Advertiser is leading in Lifestyle, Vehicles, E-commerce & Shopping, Games and 3 other categories.

Geography

1 LinkedIn Advertiser is leading in most countries, including United States, United Kingdom, India, Canada and 156 other countries.

2 Criteo Advertiser is leading in Japan, South Korea, Russia, Taiwan and 2 other countries.