Google AdSense Custom Search Ads
140,070 websites

Google AdSense Custom Search Ads is free to use

https://developers.google.com/custom-search-ads/

Monetize search results in your site, mobile site or mobile application just like Google. By adding just a few lines of code, we can match our highly targeted ads with your search results.

VS

Yahoo Display Network
72,428 websites

Yahoo Display Network is free to use

https://help.marketing.yahoo.co.jp/en/?p=3434

Yahoo Display Advertising is the technology that is set up where display ads are posted.

Market Share by Top Websites

1 Google AdSense Custom Search Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Display Network is clearly lagging behind, losing to Google AdSense Custom Search Ads in all segments.

Websites Categories

1 Google AdSense Custom Search Ads has better usage coverage in more websites categories. Including Science & Education, Law & Government, Health, Adult and 10 other categories.

2 Yahoo Display Network is leading in Computers Electronics & Technology, Arts & Entertainment, Food & Drink, Games and 6 other categories.

Geography

1 Google AdSense Custom Search Ads is leading in most countries, including United States, India, Russia, United Kingdom and 158 other countries.

2 Yahoo Display Network is leading in Japan and Lao People's Democratic Republic.