1
Google Dynamic Remarketing is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Yahoo Retargeting is clearly lagging behind, losing to Google Dynamic Remarketing in all segments.
1
Google Dynamic Remarketing has better usage coverage in more websites categories. Including Lifestyle, Vehicles, E-commerce & Shopping, Home & Garden and 9 other categories.
2
Yahoo Retargeting is leading in Arts & Entertainment, Food & Drink, Games, Business & Consumer Services and 7 other categories.
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Google Dynamic Remarketing is leading in most countries, including United States, Brazil, Russia, Germany and 134 other countries.
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Yahoo Retargeting is leading in Japan, South Korea, Hong Kong, Myanmar and one other country.