Market Share by Top Websites

1 Segment is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TNS is clearly lagging behind, losing to Segment in all segments.

Websites Categories

1 Segment has better usage coverage in more websites categories. Including Computers Electronics & Technology, Finance, Business & Consumer Services, Jobs & Career and 10 other categories.

2 TNS is leading in Arts & Entertainment, News & Media, Community & Society, Hobbies & Leisure and 6 other categories.

Geography

1 Segment is leading in most countries, including United States, United Kingdom, India, Canada and 144 other countries.

2 TNS is leading in Russia, Ukraine, Belarus, Kazakhstan and 6 other countries.