Recent Technology Changes in cnbc.com

Technologies in use by cnbc.com

cXense (pronounced [see-sense]) provides a white label, SaaS advertising platform, to help companies build great online user experiences. cXense's goal is to understand better than anyone, what people want, and deliver contextual and networked monetization services with the most relevant user experience. cXense is commi...

Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic's platform com...

Wall Street on Demand, Inc. designs, develops, and hosts custom Websites, charts, reports, and financial tools for the financial services industry. It also provides alert services via the Web, email, wireless devices, fax, and postal mail. The company was founded in 1991 and is headquartered in Boulder, Colorado. Wall Street on ...

Google Publisher Tag (GPT) is an ad tagging library with which you can dynamically build ad requests. GPT takes key details from you such as ad unit name, ad size, and custom targeting, builds the request, and displays the ad on web pages or mobile apps.

Actionable and optimized audience targeting.

The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.

A media optimization solution that helps you forecast the best mix of search, display and social ads based on your budget. It also automates the execution of your media plan.

Moat advertising metrics system.

Video advertising serving technology.

Advertising.com combines the industrys most advanced technology, precise targeting and a quality network to deliver results for advertisers & publishers.

Programmatic advertising marketplace.

Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.

AppNexus is the most advanced platform for buying real-time online advertising. AppNexus's clients include the largest ad networks and online advertisers. AppNexus offers a proprietary gateway to premier ad exchanges and ad inventory aggregators, and cloud computing capabilities for unrivaled scalability. AppNexus is based in Ne...

Lijit Networks, Inc. is a wholly-owned subsidiary of Federated Media Publishing. By providing innovative advertising services, audience analytics, and reader engagement tools to over 125,000 sites, Lijit helps online publishers grow their website, build their business and make more money. Lijit connects publishers with premium o...

Mobile first high tech ad publisher.

A9 manages product search and advertising technologies that are scalable, highly available, and cross-platform for Amazon and other clients.

Premium video monetization solutions.

Online Video Advertising Platform

The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.

Criteo is a "personalized retargeting company" that works with Internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser's website With Criteo, advertisers can reach more customers with the same return-on-investment as they get from search marketing. Every da...

A free and open source library for publishers to quickly implement header bidding.

AI-Powered Content Distribution for Publishers. Drive increases in monetization and efficiency by distributing your stories across social media.

DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.

Advertising optimization service.

Publisher advertising network.

Index Exchange is a provider of online media solutions. With a network reach of over half the US digital audience. Previously known as Casale Media.

OpenX is one of the world's leading providers of digital and mobile advertising technology, enabling businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Market and OpenX Lift provide a comprehensive Software-as-a-Service platform by combining ad serving, an ad exchange and a brea...

AdSense is an ad serving application run by Google. Website owners can enroll in the program to enable text, image, and, more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google not only offers AdSense for ...

Amazon Publisher Services is a suite of cloud services that brings solutions built by Amazon to help publishers build, monetize and grow their digital media business.

ADman Media is an outstream video supply-side platform (SSP) leader in Spain and Latin America.

Smart AdServer SAS develops and markets one of the main ad serving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer, has 300 customers for 1600 sites spanning four continents, among them: Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia...

Amazon's affiliate marketing service

CJ Affiliate by Conversant (formerly Commission Junction) is a leading global affiliate marketing network, specializing in pay-for-performance programs to drive results. The Conversant network helps to create connections amid millions of online consumers daily by facilitating equitable, lucrative relationships between advertiser...

Top publishers use Sharethrough's technology to create and manage native advertising placements.

Taboola is a content marketing platform that provides a web widget to content creators on their website to show "Content You May Like" that includes links to related articles, videos, and slideshows, both from within the site and from other publishers.

Websites that allows Taboola ads through their ads.txt

Mobile Advertising

Cross-screen, independent, video SSP

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...

Nielsen is a leading global provider of information and insights into what consumers watch and buy. Nielsen is a information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related prop...

Omniture TouchClarity¬ fully automates the decision making of targeting the right content to the right customer at the right time.

mParticle web and mobile analytics platform

ScorecardResearch is service of Full Circle Studies, Inc., is part of the comScore, Inc. market research community, a leading global market research effort that studies and reports on Internet trends and behavior. Here are all the website that put a pixel of Scorecard Research

Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodlight tags must be placed on the advertiser's webpages.

Parse.ly empowers companies to understand, own and improve digital audience engagement through data.

Bounce Exchange enables clients to transform their web traffic by serving content tailored to different visitor segments.

Parse.ly provides web analytics tools and APIs built specifically for the needs of online content sites. Its flagship product, Parse.ly Dash, provides historical, real-time, and predictive insights for the web's best publishers.

Visitor Identification api by Adobe

Visual Website Optimizer is an Easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor and then see which version produces maximum conversion rate or sales.

A/B testing and personalization platform.

New Relic offers SaaS Application Performance Management and Real User Monitoring for Cloud and Data Center deployed web applications implemented in Ruby, Java, .NET or PHP.

Ecommerce personalization platform

Gigya makes websites social by integrating online businesses with the most popular social networks and implementing powerful social plugins into a single, comprehensive solution.

Comcast Technology Solutions, a division of Comcast Cable, brings innovations from Comcast to the advertiser, content provider, global operator, and technology industries — providing solutions to our collective challenges and helping to forge a shared vision for the future.

Anti-bot CAPTCHA widget that helps digitize books by providing snippets of books for people to enter the text for. Owned by Google.

Akamai's EdgePlatform is one of the world's largest distributed computing platforms. It is a network of more than 95,000 secure servers equipped with proprietary software and deployed in 71 countries.

Akamai provides a distributed computing platform for global Internet content and application delivery.

CloudFlare is a global CDN and DNS provider that can speed up and protect any site online.

Proofpoint provides companies protection and visibility for their employees.

Websites using some type of Facebook technology.

Websites using Amazon technologies

Websites using Google technologies

Website using Instagram integrations or links.

Website with links to Instagram profiles or pictures

Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...

All Twitter's social tools, including buttons and timeline widgets.

This site uses the viewport meta tag which means the content may be optimized for mobile content.

Apps that link to your content can then use this metadata to deep-link into your app, take users to an app store to download the app, or take them directly to the web to view the content.

AMP stands for Accelerated Mobile Pages, a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices. Google officially integrated AMP listings into its mobile search results.

iOS Safari instructions for mobile web apps

Send live or pre-recorded audio and video to iPad, iPhone, iPod touch, and Mac using an ordinary web server.

thePlatform is a online video management and publishing company.

jQuery: The Write Less, Do More, JavaScript Library.

Errorception is a error reporting service for client-side in-browser JavaScript errors. Client-side JavaScript errors occur in the end-users' browsers. It is very hard to find out about them, since logs of such errors are lost. Errorception attempts to solve this problem by trying to get as much detail as possible about such ...

Dynamic tag management gives marketers intuitive tools to quickly and easily manage an unlimited number of Adobe and third-party tags. You'll have more control and flexibility to optimize virtually anything online, all while reducing the dependence on IT resources.

Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.

GDPR, Privacy Management Software and Cookie consent services.

Websites using some type of cookie consent system

Google APIs are application programming interfaces developed by Google which allow communication with Google Services and their integration to other services.

Gigya makes websites social by integrating online businesses with the most popular social networks and implementing powerful social plugins into a single, comprehensive solution.

DNS services provided by Akamai.

Akamai's network is one of the world's largest distributed-computing platforms, responsible for serving 30 percent of all web traffic.

A family of standard web feed formats used to publish frequently updated information like blog entries, news headlines, audio and video.

Websites that accepts payments with American Express.

Websites that accepts payments with MasterCard.

Websites that accepts payments with Visa.

iDEAL is a payment method made up of a collection of agreements and standards for an immediate online transfer from a purchaser’s bank account to the bank account of a webshop or organisation.

PayPal is a American international e-commerce service that enables companies and individuals to send money and to accept payments without revealing any financial details.

Apple Pay payments on the web provides an easy and secure way to pay on websites in Safari. By using Touch ID or double-clicking Apple Watch, users can quickly and securely provide their payment, shipping, and contact information to check out with just one touch.

Google Pay lets you make purchases at thousands of online stores.

Intuit offers Quickbooks, TurboTax, ProConnect and Mint, four services meant to aid individuals, small businesses and large companies with their finances.

Website using the £ symbol on their website - meaning it may accept payment in this British currency.

Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.

Websites using https protocol.

Content Security Policy is best used as defense-in-depth, to reduce the harm caused by content injection attacks.

The DOCTYPE is a required preamble for HTML5 websites.

A web page. Every web page is implicitly assumed to be declared to be of type WebPage, so the various properties about that webpage, such as breadcrumb may be used. We recommend explicit declaration if these properties are specified, but if they are found outside of an itemscope, they will be assumed to be about the page

The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.

When running in a browser on a mobile phone, "format-detection" meta tag determines whether or not telephone numbers in the HTML content will appear as hypertext links. The user can click a link with a telephone number to initiate a phone call to that phone number.

A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred".

This page contains a meta robots tag which tells search engines and robots to index or not index the page.

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook

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