Recent Technology Changes in emarketer.com

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Technologies in use by emarketer.com

Google Publisher Tag (GPT) is an ad tagging library with which you can dynamically build ad requests. GPT takes key details from you such as ad unit name, ad size, and custom targeting, builds the request, and displays the ad on web pages or mobile apps.

Linkedin Advertisers, websites using Linkedin Conversion Tracking.

DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.

End-to-end digital marketing solution

Unified Advertising and Analytics solutions from Google

Marketo provides a complete marketing automation software solution that is powerful and easy to use for fast-growing small companies and global enterprises alike. Built for marketers, by marketers, Marketo is designed to allow companies to launch their first campaign in days and scale to meet the needs of the most complex globa...

Klaviyo makes it easy for ecommerce marketers to target, personalize, measure and optimize email and Facebook campaigns.

Shopify is a powerful ecommerce website solution that allows you to sell online by providing everything you need to create an online store.

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...

Heap Analytics just captures every action of a user on a website or app rather than regular analytics software that records very limited data. If you use Heap for analytics, you get every click, every page view and every interaction that users make on your site or app. Heap uses a JavaScript snippet to record data. Don’t fret up...

Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodlight tags must be placed on the advertiser's webpages.

Evergage tracks user behavior in real-time, throughout the entire customer lifecycle, to try to increase conversion rates and drive customer success. Previously AppTegic.

Cloud monitoring and security services

6sense is a B2B predictive intelligence engine for marketing and sales.

Visual Website Optimizer is an Easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor and then see which version produces maximum conversion rate or sales.

Anti-bot CAPTCHA widget that helps digitize books by providing snippets of books for people to enter the text for. Owned by Google.

Talent based recruitment software.

A recruiting software to help you engage the right talent, faster with the world’s first collaborative applicant tracking system.

Electronic Signature and Agreement Cloud

Websites using Amazon technologies

Websites using Google technologies

Websites using some type of Facebook technology.

Website using Instagram integrations or links.

Website with links to Instagram profiles or pictures

Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...

iOS Safari instructions for mobile web apps

This site uses the viewport meta tag which means the content may be optimized for mobile content.

React is a JavaScript library by Facebook for building user interfaces. React abstracts away the DOM from you, giving a simpler programming model and better performance. React can also render on the server using Node, and it can power native apps using React Native.

jQuery: The Write Less, Do More, JavaScript Library.

Blazing fast static site generator for React

Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.

Liveintent is a people-based marketing technology platform that generates a customer graph while driving sales and revenue.

Previously Google Apps for Business. G Suite is a cloud-based productivity suite that helps you and your team connect and get work done from anywhere on any device. It's simple to setup, use and manage, allowing you to work smarter and focus on what really matters.

Websites with cart functionality on them

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

Adyen is a leading provider of omni-channel payment solutions with over 250 payment methods and 187 transaction currencies.

PayPal is a American international e-commerce service that enables companies and individuals to send money and to accept payments without revealing any financial details.

Stripe is a developer-friendly way to accept payments online and in mobile apps.

Worldpay payment provider

Apple Pay payments on the web provides an easy and secure way to pay on websites in Safari. By using Touch ID or double-clicking Apple Watch, users can quickly and securely provide their payment, shipping, and contact information to check out with just one touch.

Sezzle is an alternative payment platform that increases sales and basket sizes by enabling interest-free installment plans at online stores. Consumers pay over time, but the merchants get paid upfront, eliminating risk of fraud or non-payment.

Shop Now. Enjoy Now. Pay Later.

Website using the £ symbol on their website - meaning it may accept payment in this British currency.

Websites that accepts payments with MasterCard.

Websites that accepts payments with American Express.

Intercom is a customer relationship management and messaging tool for web businesses.

Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.

Websites using https protocol.

The DOCTYPE is a required preamble for HTML5 websites.

The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook

Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.

Sites who has this tag are verfied by google to use WebMaster tools

The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.

A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred".

This page contains a meta robots tag which tells search engines and robots to index or not index the page.

Wesites using favicon rel tag

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

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