Unified Advertising and Analytics solutions from Google
nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.
PHP is a widely-used general-purpose scripting language that is especially suited for Web development and can be embedded into HTML.
Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.
UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.