Recent Technology Changes in outback.com
Technologies in use by outback.com
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AppNexus is the most advanced platform for buying real-time online advertising. AppNexus's clients include the largest ad networks and online advertisers. AppNexus offers a proprietary gateway to premier ad exchanges and ad inventory aggregators, and cloud computing capabilities for unrivaled scalability. AppNexus is based in Ne...
The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.
Allows advertisers to engage the same consumer with consistent ads across multiple platforms
Lets advertisers track their customers journey from Snapchat Ads.
The Pinterest tag allows you to track actions people take on your website after viewing your Promoted Pin.
DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.
Unified Advertising and Analytics solutions from Google
Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...
Building custom audiences using brand loyalists and their strongest online connections. Previously known as Media6Degrees.
Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodlight tags must be placed on the advertiser's webpages.
Gain actionable insights through application performance management and instant analytics
Akamai provides a distributed computing platform for global Internet content and application delivery.
Akamai's EdgePlatform is one of the world's largest distributed computing platforms. It is a network of more than 95,000 secure servers equipped with proprietary software and deployed in 71 countries.
Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...
This site uses the viewport meta tag which means the content may be optimized for mobile content.
Sitecore provides web content management (CMS) and portal software for mid-large organisations.
Google APIs are application programming interfaces developed by Google which allow communication with Google Services and their integration to other services.
Akamai's network is one of the world's largest distributed-computing platforms, responsible for serving 30 percent of all web traffic.
A rich hosted Exchange environment for every user without having to manage a server.
Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.
Content Security Policy is best used as defense-in-depth, to reduce the harm caused by content injection attacks.
Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.
The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.
UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.
Google's hosted library for web fonts. Allows websites to choose and use fonts from a free, wide variety of fonts.
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