1
Facebook Custom Audiences is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
2
AppNexus is leading in Top 10K Sites.
1
Facebook Custom Audiences has better usage coverage in more websites categories. Including Lifestyle, Computers Electronics & Technology, Food & Drink, Business & Consumer Services and 10 other categories.
2
AppNexus is leading in Arts & Entertainment, Science & Education, Games, News & Media and 6 other categories.
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Facebook Custom Audiences is leading in most countries, including United States, United Kingdom, Brazil, Canada and 161 other countries.
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AppNexus is leading in Cuba.