Market Share by Top Websites

1 Baidu Promote is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Rakuten LinkShare Advertiser is clearly lagging behind, losing to Baidu Promote in all segments.

Websites Categories

1 Baidu Promote has better usage coverage in more websites categories. Including News & Media, Computers Electronics & Technology, Science & Education, Arts & Entertainment and 19 other categories.

2 Rakuten LinkShare Advertiser is leading in Lifestyle.

Geography

1 Baidu Promote is leading in most countries, including China, United States, Hong Kong, Taiwan and 65 other countries.

2 Rakuten LinkShare Advertiser is leading in Brazil, Argentina, Greece and Lithuania.