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Baidu Promote is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Rakuten LinkShare Advertiser is clearly lagging behind, losing to Baidu Promote in all segments.
1
Baidu Promote has better usage coverage in more websites categories. Including News & Media, Computers Electronics & Technology, Science & Education, Arts & Entertainment and 19 other categories.
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Rakuten LinkShare Advertiser is leading in Lifestyle.
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Baidu Promote is leading in most countries, including China, United States, Hong Kong, Taiwan and 65 other countries.
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Rakuten LinkShare Advertiser is leading in Brazil, Argentina, Greece and Lithuania.