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comScore ScorecardResearch is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Google Analytics Enhanced Ecommerce is clearly lagging behind, losing to comScore ScorecardResearch in all segments.
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comScore ScorecardResearch has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Adult, Lifestyle and 18 other categories.
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Google Analytics Enhanced Ecommerce is leading in E-commerce & Shopping and Heavy Industry & Engineering.
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comScore ScorecardResearch is leading in most countries, including United States, Russia, France, Canada and 151 other countries.
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Google Analytics Enhanced Ecommerce is leading in Poland, Argentina, Hungary, Turkey and 6 other countries.