Market Share by Top Websites

1 Taboola Advertiser is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Criteo Advertiser is leading in Top 1M Sites.

Websites Categories

1 Taboola Advertiser has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Community & Society, Science & Education and 9 other categories.

2 Criteo Advertiser is leading in Lifestyle, Computers Electronics & Technology, Vehicles, E-commerce & Shopping and 7 other categories.

Geography

1 Taboola Advertiser is leading in most countries, including United States, France, Brazil, India and 116 other countries.

2 Criteo Advertiser is leading in Japan, South Korea, Russia, Taiwan and 33 other countries.