Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Picreel is clearly lagging behind, losing to Rakuten Retargeting in all segments.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Lifestyle, Travel & Tourism, Computers Electronics & Technology, E-commerce & Shopping and 18 other categories.

2 Picreel is leading in Heavy Industry & Engineering and Reference Materials.

Geography

1 Rakuten Retargeting is leading in most countries, including United States, Japan, United Kingdom, Australia and 69 other countries.

2 Picreel is leading in Russia, Argentina, Israel, Ukraine and 4 other countries.