1
Taboola Publisher is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Polar is clearly lagging behind, losing to Taboola Publisher in all segments.
1
Taboola Publisher has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Health, Sports and 17 other categories.
2
Polar is leading in Lifestyle and Heavy Industry & Engineering.
1
Taboola Publisher is leading in most countries, including United States, Brazil, Germany, India and 51 other countries.
2
Polar is leading in United Kingdom, South Africa, Denmark, Pakistan and 5 other countries.