Market Share by Top Websites

1 Route is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Toll Group is clearly lagging behind, losing to Route in all segments.

Websites Categories

1 Route has better usage coverage in more websites categories. Including Lifestyle, Arts & Entertainment, Sports, Food & Drink and 17 other categories.

2 Toll Group is leading in Law & Government and Reference Materials.

Geography

1 Route is leading in most countries, including United States, Canada, United Kingdom, India and 84 other countries.

2 Toll Group is leading in Australia, New Zealand, Brunei Darussalam and Iraq.