Recent Technology Changes in refinery29.com

Technologies in use by refinery29.com

cXense (pronounced [see-sense]) provides a white label, SaaS advertising platform, to help companies build great online user experiences. cXense's goal is to understand better than anyone, what people want, and deliver contextual and networked monetization services with the most relevant user experience. cXense is commi...

Google Publisher Tag (GPT) is an ad tagging library with which you can dynamically build ad requests. GPT takes key details from you such as ad unit name, ad size, and custom targeting, builds the request, and displays the ad on web pages or mobile apps.

Moat advertising metrics system.

Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic's platform com...

Video advertising serving technology.

Programmatic advertising marketplace.

GumGum is the world's largest in-image ad platform and a Quantcast Top 10 Property, reaching 150 million unique visitors and serving billions of in-image ads per month. GumGum was founded in 2007 when a team of seasoned Internet entrepreneurs realized web site publishers were missing out on valuable revenue by not monetizing ...

Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.

AppNexus is the most advanced platform for buying real-time online advertising. AppNexus's clients include the largest ad networks and online advertisers. AppNexus offers a proprietary gateway to premier ad exchanges and ad inventory aggregators, and cloud computing capabilities for unrivaled scalability. AppNexus is based in Ne...

Mobile first high tech ad publisher.

A9 manages product search and advertising technologies that are scalable, highly available, and cross-platform for Amazon and other clients.

Sonobi Media is a leader in advertising technology. We are a digital display advertising company bringing web publishers and advertisers together via a single ...

Yieldmo is a mobile advertisement company.

Lijit Networks, Inc. is a wholly-owned subsidiary of Federated Media Publishing. By providing innovative advertising services, audience analytics, and reader engagement tools to over 125,000 sites, Lijit helps online publishers grow their website, build their business and make more money. Lijit connects publishers with premium o...

RTB House provides a retargeting technology. Its proprietary ad buying engine is powered by deep learning algorithms that allow optimizing marketing budget and ad spends across platforms. The technology predicts if a specific user will finish their purchasing journey (Conversion Rate), their potential purchase value (Conversion ...

Websites using Quora retargeting pixel

Criteo is a "personalized retargeting company" that works with Internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser's website With Criteo, advertisers can reach more customers with the same return-on-investment as they get from search marketing. Every da...

Conversant offers a fully integrated personalization platform, personalized media programs and an affiliate marketing networks.

Outbrain (www.outbrain.com) is the leading content discovery platform, reaching a highly engaged audience through distribution on top publisher sites, including CNN, Fox News, Hachette Filipacchi Media, Mashable, MSNBC and Slate. Outbrain provides publishers a service for recommended links to increase traffic and generate reve...

Outbrain (www.outbrain.com) is the leading content discovery platform, reaching a highly engaged audience through distribution on top publisher sites, including CNN, Fox News, Hachette Filipacchi Media, Mashable, MSNBC and Slate. Outbrain provides publishers a service for recommended links to increase traffic and generate reve...

Top publishers use Sharethrough's technology to create and manage native advertising placements.

A.I-Powered Native Advertising Platform

Websites that allows Outbrain ads through their ads.txt

A free and open source library for publishers to quickly implement header bidding.

Skimlinks is a content-to-commerce platform that helps publishers monetize their editorial content through affiliate marketing and the syndication of the resulting shopping-intent data to marketers. Their key products are SkimLinks, a product that turns product references into affiliated-shopping links, and Audiences by Skimlin...

Amazon's affiliate marketing service

DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.

Index Exchange is a provider of online media solutions. With a network reach of over half the US digital audience. Previously known as Casale Media.

ADman Media is an outstream video supply-side platform (SSP) leader in Spain and Latin America.

Smart AdServer SAS develops and markets one of the main ad serving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer, has 300 customers for 1600 sites spanning four continents, among them: Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia...

Publisher advertising network.

OpenX is one of the world's leading providers of digital and mobile advertising technology, enabling businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Market and OpenX Lift provide a comprehensive Software-as-a-Service platform by combining ad serving, an ad exchange and a brea...

AdSense is an ad serving application run by Google. Website owners can enroll in the program to enable text, image, and, more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google not only offers AdSense for ...

Amazon Publisher Services is a suite of cloud services that brings solutions built by Amazon to help publishers build, monetize and grow their digital media business.

Advertising optimization service.

Premium video monetization solutions.

Online Video Advertising Platform

Video Discovery Platform

Video advertising solution.

Mobile Advertising

Cross-screen, independent, video SSP

Shopify is a powerful ecommerce website solution that allows you to sell online by providing everything you need to create an online store.

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...

Chartbeat is a betaworks company that provides realtime analytics to Websites and blogs. It shows visitors, load times, and referring sites on a minute-by-minute basis. The service also provides alerts the second your Website crashes or slows to a crawl.

Bounce Exchange enables clients to transform their web traffic by serving content tailored to different visitor segments.

Parse.ly provides web analytics tools and APIs built specifically for the needs of online content sites. Its flagship product, Parse.ly Dash, provides historical, real-time, and predictive insights for the web's best publishers.

ScorecardResearch is service of Full Circle Studies, Inc., is part of the comScore, Inc. market research community, a leading global market research effort that studies and reports on Internet trends and behavior. Here are all the website that put a pixel of Scorecard Research

33Across is a publisher monetization and traffic platform

Data driven marketing advertising program provides social media sites with advance targeting

Quantcast helps advertisers and publishers better understand, find and access targeted audiences in real-time. Marketers use Quantcast to amplify their targeting and reach consumers who look just like their best performing customers with unprecedented performance and scale. Publishers use Quantcast to directly measure and packag...

Parse.ly empowers companies to understand, own and improve digital audience engagement through data.

New Relic offers SaaS Application Performance Management and Real User Monitoring for Cloud and Data Center deployed web applications implemented in Ruby, Java, .NET or PHP.

A/B testing and personalization platform.

Narrativ’s big data platform connects products with all of the content created about them to transform the search experience.

Ecommerce personalization platform

Anti-bot CAPTCHA widget that helps digitize books by providing snippets of books for people to enter the text for. Owned by Google.

Electronic Signature and Agreement Cloud

Websites using Amazon technologies

Websites using Google technologies

Websites using some type of Facebook technology.

Zendesk provides an integrated on-demand helpdesk - customer support portal solution based on the latest Web 2.0 technologies and design philosophies. The product has an elegant, minimalist design implemented in Ruby on Rails and provides seamless integration of the back-end helpdesk SaaS to a company's online customer-facing...

Salesforce is an enterprise cloud computing company that provides business software on a subscription basis. The company is best known for its on-demand Customer Relationship Management (CRM) solutions. Salesforce was founded in 1999 by former Oracle executive Marc Benioff, and went public in June 2004. Salesforce has been a...

Real-time Analytics and CDN platform. Analyze your web and server traffic patterns in real-time

Amazon Simple Storage Service (Amazon S3) is object storage with a simple web service interface to store and retrieve any amount of data from anywhere on the web.

Website using Instagram integrations or links.

All Twitter's social tools, including buttons and timeline widgets.

Website with links to Instagram profiles or pictures

Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...

Google APIs are application programming interfaces developed by Google which allow communication with Google Services and their integration to other services.

Cookiebot is a GDPR and ePrivacy compliant cookie and online tracking solution.

Websites using some type of cookie consent system

Errorception is a error reporting service for client-side in-browser JavaScript errors. Client-side JavaScript errors occur in the end-users' browsers. It is very hard to find out about them, since logs of such errors are lost. Errorception attempts to solve this problem by trying to get as much detail as possible about such ...

jQuery: The Write Less, Do More, JavaScript Library.

Raven.js is a JavaScript client for Sentry, used to capture errors on web pages and report them to a remote server for monitoring.

Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.

Amazon Route 53 is a highly available and scalable Domain Name System (DNS) web service.

Varnish is an HTTP accelerator designed for content-heavy dynamic web sites. In contrast to other web accelerators, such as Squid, which began life as a client-side cache, or Apache and nginx, which are primarily origin servers, Varnish was designed as an HTTP accelerator. Varnish is focused exclusively on HTTP, unlike other pro...

Enyo is a JavaScript app framework enabling developers to build native-quality HTML5 apps that run everywhere.

Amazon Simple Email Service (Amazon SES) is a cost-effective outbound-only email-sending service built on the reliable and scalable infrastructure that Amazon.com has developed to serve its own customer base. With Amazon SES, you can send transactional email, marketing messages, or any other type of high-quality content and you ...

Email delivery for web apps.

Previously Google Apps for Business. G Suite is a cloud-based productivity suite that helps you and your team connect and get work done from anywhere on any device. It's simple to setup, use and manage, allowing you to work smarter and focus on what really matters.

Website using the £ symbol on their website - meaning it may accept payment in this British currency.

Website using the € symbol on their website - meaning it may accept payment in Euros.

iDEAL is a payment method made up of a collection of agreements and standards for an immediate online transfer from a purchaser’s bank account to the bank account of a webshop or organisation.

PayPal is a American international e-commerce service that enables companies and individuals to send money and to accept payments without revealing any financial details.

Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.

Websites using https protocol.

The DOCTYPE is a required preamble for HTML5 websites.

Google's hosted library for web fonts. Allows websites to choose and use fonts from a free, wide variety of fonts.

Chrome for Android, since version 39 supports the "theme-color" meta tag to allow websites control the background color of the tab's UI header.

The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

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